Tixan Ypê - The Thing

To showcase the cleaning power of Tixan Ypê products, we invited The Thing to deep clean the dirtiest house in the world – the Addams Family’s haunted mansion – giving it a completely fresh new vibe. Hand-illustrated cinematic posters, displayed on billboards and digital OOH nationwide, also brought the campaign to life in the streets across the whole country. And as a social extension, The Thing got a little help from someone who had been secretly sneaking into its cleaning process from the very beginning.