Ypê - El Chavo

The “Ypê for Millions” sweepstakes gives away R$1,000,000 (approximately USD 250,000) every year to a few lucky consumers who purchase Ypê products – a life-changing prize, especially for the characters from El Chavo del Ocho. With the grand prize, El Chavo could finally enjoy endless ham sandwiches (his favorite meal), while Don Ramón could at last pay Señor Barriga all his overdue rent. The campaign tapped into a beloved piece of Latin American pop culture, bringing the show back to broadcast television after nearly a decade off the air.